
Heineken
Amsterdam, 2000
Throughout its lenghty existence, Heineken has built up an extensive historical archive. In addition to various brewery attributes, the Heineken collection includes a large collection of historical advertising material, old photos, glasses, bottles, labels, etc. In total, this concerns approximately 18,000 different objects.
Over the years, however, the structure of this archive has been lost and the collection has spread across various locations. In 2000 Enterprise & Art developed a plan to rearrange the entire archive and make it digitally accessible. Within a year, every object from the archive was identified, cleaned, photographed and described before being stored in a completely renovated archive space. All objects were collected into “The Museum System”, ensuring that the majority of the collection is available online to this day.