Publications

Fifteen years Enterprise & Art – Art that moves

In 2003, Enterprise & Art celebrated its first fifteen years in the business. This anniversary book provides an overview of our main projects between 1988 and 2003.

In 2003 the Amsterdam company has already grown into an internationally operating art consultancy with a wide range of activities, including both successful exhibitions in the Netherlands and abroad, as well as the composition of various art collections within the cruise industry.

Meanwhile, Enterprise & Art has been around for 35 years. Over the past 20 years, our agency has continued to carry out very diverse projects and collaborated with various clients and artists. Our guiding principle is still to generate enthusiasm for art among clients and spectators and to stimulate their own creativity.

Vakmanschap is Meesterschap – 4 centuries Grolsch beer

In 2005 the exhibition ‘Vakmanschap is meesterschap – 4 centuries Grolsch beer’ brought the history of one of the oldest and most successful breweries in the Netherlands to life. The fascinating history of Grolsch beer does not stand alone, but exists within a thousands of years old tradition of beer brewing.

The history of beer brewing and the special place that the Grolsch brewery occupies in it are the subject of this publication.

The Art of Cruiseferries – Pride of Hull

This catalog shows the art collection on board the Pride of Hull. Artists from the Netherlands and the United Kingdom were commissioned to create special works of art for this collection. In each cabin you can see an original graphic artwork, by Jan Cremer, Martin van Vreden and Willie Rodger, among others. More than twenty artists, including Hugo Kaagman, Barbara Broekman and Jan Hendrix, were commissioned to create a special work for the public spaces.

With a length of 215 meters, the Pride of Hull, like its sister ship the Pride of Rotterdam, is one of the largest ferries in Europe. In 2001, both cruise ferres were fully provided with artworks by Enterprise & Art. The collection derives an extra dimension from the fact that artists from the two countries between which the Cruiseferries sail were given the opportunity to show their talents.

The Art of Cruiseferries – Pride of Rotterdam

This catalog shows the art collection on board the Pride of Rotterdam. Artists from the Netherlands and the United Kingdom were commissioned to create special works of art for this collection. In each cabin you can see an original graphic artwork by, among others, Susie Perring and Ondine de Kroon. More than twenty artists, including Ton Dubbeldam, Arjan van Arendonk and Jacobien de Rooij, were commissioned to create a special work for the public spaces.

With a length of 215 meters, the Pride of Rotterdam, like its sister ship the Pride of Hull, is one of the largest ferries in Europe. In 2001, both cruise ferres were fully provided with artworks by Enterprise & Art. The collection derives an extra dimension from the fact that artists from the two countries between which the Cruiseferries sail were given the opportunity to show their talents.

Forbo – The art of making a Linoleum Art Print

Forbo Krommenie commissioned Enterprise & Art to compile a manual for making linoleum cuts. The booklet covers three different methods: cutting linoleum in one color, making a multicolored linoleum cut with the use of more blocks and the reduction method.

The Integrated Art Collection – The future role of the art collection in communication policy

On the occasion of its 10th anniversary, Enterprise & Art organized a symposium in 1997 in collaboration with the ING Group and Noordman Organisatie-Adviesburo at the ING Bank headquarters in Amsterdam. ‘The Integrated Art Collection’ is a report of this symposium.

During the symposium, entitled ‘The Integrated Art Collection; The future role of the art collection in communication policy’, some curators spoke about the role that the art collection could play in corporate communication.

At the time, companies were working from different policies. While the collections of ING Bank and the English NatWest bank were regularly used by the communication department, the collection of the French Fondation Cartier was completely autonomous, in the sense that it only carried the name of the company.

Art & Culture – ook in ons huis aan de muur

The Fonds Zomerpostzegels in Bunnik issued the third series of Ouderenpostzegels in 1995. In order to encourage care and nursing homes to participate in the sale of the stamps, Enterprise & Art was asked to compile a graphics folder that was given as a gift to the participating institutions.

In close consultation with the Fund, a selection was made of twelve Dutch artists who were asked to produce a piece of graphics for this folder in an edition of 250, based on the theme of the 1995 summer stamps: ‘Elderly and Mobility’.

The twelve artists who contributed to the folder and are discussed in this publication are: Yolande Brouwers, Dominique Chan, Marinus Fuit, Harrie Gerritz, Herman Gordijn, Diana van Hal, Jeroen Henneman, John Lie a Fo, Paul Lussanet, Jan Roëde, Kees Salentijn and Anton Vrede.

The Spirit of India

In 1993 country campaign ‘The Spirit of India’ took place. During The Spirit of India, Enterprise & Art accompanied the painters Bhupen Khakhar and Atul Dodiya and sculptor Sudarshan Shetty, when they each produced two lithographs at Steendrukkerij Amsterdam in the Netherlands.

As representatives of contemporary art from India, De Bijenkorf invited three Indian artists Atut Dodiya, Bhupen Khakhar and Sudarsan Shetty to each make two lithographs and make them available in an edition of 100 copies exclusively for Bijenkorf. Their colorful lithographs, which were exhibited in galleries in Amsterdam, The Hague and Rotterdam, were offered for sale to customers visiting De Bijenkorf.

A sculpture for the bank

On behalf of Rabobank, Enterprise & Art compiled the publication ‘A sculpture for the bank’, in which the creation process of the sculpture group ‘Looking, Thinking, Doing’ by Eric Claus is described in detail.

When Rabobank relocated their head office around 1990, the Rabobank Art Committee asked Eric Claus to create a statue that would be placed at the main entrance.

Claus created a sculpture group titled ‘Looking, Thinking, Doing’: three horse heads, resting on stylized horse bodies. The three horse heads represent the organization’s vision, thinking and acting. The sculpture group is made of 120 bronze parts and is located on a terrace in front of the entrance of the Rabobank head office.

From Kandinsky to Corneille – Linoleum in the art of the 20th Century

Forbo Krommenie celebrated their 100th anniversary in 1999 with an Enterprise & Art organized exhibition in the Cobra Museum and a corresponding catalog. ‘From Kandinsky to Cornellie – Linoleum in the art of the twentieth century’ was dedicated to a relatively young print technology: the linocut.

More than 180 linoleum prints and objects were assembled for the exhibition, depicting the history of this medium from the first experiments by the German Expressionists to most recent developments. On show were linocuts by, among others, Kandinsky, Matisse, Picasso, Escher, Corneille and Baselitz.

Bugatti – cars, furniture and sculptures by the Bugatti family

‘Bugatti – cars, furniture and sculptures by the Bugatti Family’ was published to accompany the similarly titled exhibition in 1998 and tells the story of four world-famous family members.

The Bugatti family, originally from Italy, enjoys worldwide fame for their cars, designed and built by Ettore and his son Jean Bugatti. But Ettore’s father Carlo and his younger brother Rembrandt also contributed to the family’s fame. The versatile Carlo was a furniture design and silversmith, Rembrandt became a legend in animal sculpture. The lives of the four Bugattis span nearly a hundred years, from the mid-19th to the mid-20th century.

Cars, furniture and sculptures of the Bugatti family were shown for the first time in the Netherlands during this exhibition. Various creations were on show in the Beurs van Berlage, Amsterdam.

Patrons of Art – Meetings and Dialogues

This catalog, entitled ‘Patrons of Art – Meetings and Dialogues’, focuses on the highlights from a number of Dutch and Russian corporate collections.

A similarly named exhibition was organized in collaboration with the Maecenas Society, as part of the Peter the Great Manifestation. Works from Dutch corporate collections were shown from ING Group, Nederlandse Gasunie and Shell Nederland. On the Russian side, Stolichny Bank of Savings, LUKoil, Crosna Bank and European Trade Bank participated.

Art Affairs – 23 corporate collections in text and image

Enterprise & Art, then still a foundation, made a very successful start in 1988 with an exhibition called ‘Art Affairs’; a unique collection of more than 300 art works from various corporate collections. In order to provide a clear picture of the art collection of Dutch companies, this book discusses seperately the collections of 23 companies.

Participating companies, including NMB Bank, Rabobank and AEGON, explain the history of their art collection in this book. The editors have also provided each work of art with a short caption. Special attention has been paid to the Hague artist Kees van Bohemen, both in the exhibition and in the book.

Art Consultancy Guide

In 1994 the third edition of the ‘Art Consultancy Guide’ was published, containing practical information on placing and financing art in the working environment. It provided an overview of agencies specialized in advising and assisting the corporate community in the field of visual arts.

Primarily intended for those who at the time were involved in decision-making about art in the corporate community, the guide provided a means to identify art consultancy services in each region in the Netherlands and Belgium. The Art Consultancy Guide appeared in four editions between 1990 and 2000. All editions were presented at the head-office of ING Group in Amsterdam.

Modern Art from Russia and the Netherlands

The exhibition ‘Modern Art from Russia and the Netherlands’ was organized by Enterprise & Art as part of the Peter de Grote Manifestation, at the request of the Dutch Ministry of Foreign Affairs and in collaboration with the Dutch consulate in St. Petersburg and the embassy in Moscow.

A Russian and a Dutch bank jointly exhibited part of their collection of contemporary artworks in the Manege in St. Petersburg. A few months later, a more extensive sequel would take place on this exhibition in Moscow.

This catalog includes, among others, work by Karel Willink, Piet Sebens and Matthijs Röling.

Art at Rabobank

In 1994, Rabobank Nederland asked Enterprise & Art to assist with a special art application for a new furnishing concept. Eight artists were commissioned to design a work suitable for repitition in a long strip on a wall.

Artists were chosen for their special use of color and technique, supporting the typical characteristics of the organization. The bank’s own identity was further emphasized because the artworks were made especially for Rabobank.

Ineke Calis, Bert Loerakker, Piet Warffemius, Arty Grimm, Hugo Kaagman and Kees Salentijn produced an elongated piece of graphics; Rob de Ron and Winfried Evers provided a photographic solution. Their work is included in this catalog.

Have a Nice Day! More than 100 years of Coca-Cola history

The catalog ‘Have a Nice Day! – More than 100 years of Coca-Cola history’ was compiled by Enterprise & Art to accompany the simarly named exhibition from 1995 and 1996 in the Beurs van Berlage in Amsterdam.

The history of world’s most famous logo is closely related to several developments in industrial society, such as advertising, product packaging and fashion. Even historical events and social changes have left their mark on Coca-Cola’s advertisements.

‘Have a Nice Day!’ told the story of Coca-Cola through original posters, billboards and even paintings by the renowned designer Haddon Sundblom. 75,000 people attended the exhibition.

Modern Art travels East-West

The catalog ‘Modern Art travels East-West’ shows an extensive selection of works that were on display during the similarly named exhibition that was shown in Rotterdam, Singapore and Jakarta in 1990.

1990 was an important year for both Singapore and the city of Rotterdam. As the Republic of Singapore celebrates its 25th year of independence, the city of Rotterdam is commemorating its 650th anniversary. Another link between the two cities is the fact that their ports are among the largest in the world.

Eleven Dutch and seven Singaporean companies gave permission to lend works from their corporate collections or completed the ‘Modern Art’ exhibition with works from private and public collections. The result was an exhibition in which more than 100 Singaporean and 100 Dutch works of art could be seen and compared.

Dear sirs, portraits of Dutch business leaders

The exhibition ‘Dear sirs, portraits of Dutch business leaders’ showed many portraits of entrepreneurs and directors from the eighteenth century to the present day. This accompanying catalog contains articles on the history of portrait painting, and the history of corporate portrait painting in particular.

Until the Second World War, an artist was usually engaged solely by a company for one purpose and that was to make a portrait of the (departing) director or chairman of the Board of Directors. The portrait was given a place in the conference room and could usually only be admired by a small number of eyes.

The exhibition in Slot Zeist brought together 70 portraits for a larger audience. In this publication, the interested reader can delve into the background of the portrait genre and of the corporate portrait in particular.

NetherArt: A Dutch Response to the Nineties

The traveling exhibition ‘NetherArt’ showcased the work of ten young Dutch artists who were popular in the 1990s. Their work is discussed in this catalog along with information about each artist.

One of the most striking features of expressionist painting, which emerged in the early 1980s, was the important position it gave to figuration, even if it was usually in a caricature or rather abstract way. But neo-expressionism soon lost its appeal to a few young artists in the Netherlands.

In realistically painted but alienating images, these young artists expressed their opinion on current issues, such as the relationship between high and low culture and between the art of the past and the present.

In addition, the artists reflected on the rich tradition of European art, giving new impulses to old images and concepts. The humor and ironic distance that often accompanies this reveals a refreshing view of art, in which no dogma remains intact.

In ‘NetherArt: A Dutch Response to the Nineties’ some works by, among others, Siert Dallinga, Hewald Jongenelis, Hugo Kaagman and Rob Scholte are highlighted.

Kunst werkt / Art works

This catalog, entitled ‘Kunst works’, shows a selection from the Peter Stuyvesant Collection between 1960 and 1990. At the start of a series of exhibitions in Spain, in 1991 the ‘Art works working committee’ was appointed. At the time, the Peter Stuyvesant Foundation had acquired approximately 900 international modern artworks for placement in offices and factories.

In 1960, the late director Alexander Orlow of the former Turmac cigarette factory began building an art collection that grew into the Peter Stuyvesant Collection. Orlow’s intention was to break through the monotonous character in the factory halls in both the Dutch and foreign locations and to stimulate the work ethic of the employees.

From 2007 the Collection was sold in three auctions. The Peter Stuyvesant Collection is the largest collection of post-war and contemporary art ever auctioned – the complete collection consisted of 1,500 works. It is also the first corporate collection compiled in the Netherlands. In 2012, the last 700 works from the Netherlands’ oldest corporate collection were auctioned.