The Integrated Art Collection – The future role of the art collection in communication policy
On the occasion of its 10th anniversary, Enterprise & Art organized a symposium in 1997 in collaboration with the ING Group and Noordman Organisatie-Adviesburo at the ING Bank headquarters in Amsterdam. ‘The Integrated Art Collection’ is a report of this symposium.
During the symposium, entitled ‘The Integrated Art Collection; The future role of the art collection in communication policy’, some curators spoke about the role that the art collection could play in corporate communication.
At the time, companies were working from different policies. While the collections of ING Bank and the English NatWest bank were regularly used by the communication department, the collection of the French Fondation Cartier was completely autonomous, in the sense that it only carried the name of the company.