Have a Nice Day! More than 100 years of Coca-Cola history
The catalog ‘Have a Nice Day! – More than 100 years of Coca-Cola history’ was compiled by Enterprise & Art to accompany the simarly named exhibition from 1995 and 1996 in the Beurs van Berlage in Amsterdam.
The history of world’s most famous logo is closely related to several developments in industrial society, such as advertising, product packaging and fashion. Even historical events and social changes have left their mark on Coca-Cola’s advertisements.
‘Have a Nice Day!’ told the story of Coca-Cola through original posters, billboards and even paintings by the renowned designer Haddon Sundblom. 75,000 people attended the exhibition.